The Dove Campaign for the Real Beauty in Women

The worldwide Dove Campaign for Real Beauty began in September of 2004 to expand on what the word beauty really means. Dove decided to start this program when they realized beauty became a stereotype. Therefore, they began the Dove Campaign to get women to talk about what they believe beauty means and to increase their self-esteem. In 2004 only 2% of women worldwide considered themselves beautiful and today only 4% of women worldwide consider themselves beautiful.

In 2005 Dove decided to find six women with real curves to show people that thin is not the only thing that makes you beautiful. Today women feel a tremendous pressure to be thin which leads to their low self-esteem, especially in girls between the ages of 10-17 years of age. Then Dove decided to do a study with girls from the ages of 10-17 and 72% of them said that they felt enormous pressure to be beautiful. Knowing this Dove has decided to try to reach out and help to try to make 15 million girls feel beautiful or increase their self-esteem by the year 2015, along with the seven million girls they have already helped.

What Dove has done to try and make women feel beautiful is admirable. Women deserve to be respected and feel beautiful without a man telling them. Also, even if they help some women and girls in this world feel beautiful I believe they have accomplished a lot. Too many females worldwide have a low self-esteem because society just judges beauty just by looks. Nobody looks at what is underneath that makes females so special. That needs to change. That is why I am emphasizing this cause because it is something I believe in strongly.